Nature’s elements for beautiful skin

DR. GRANDEL introduces a new line of skin care products:

A wonderful idea rediscovered ...

The DR. GRANDEL brand owes its existence to chemist Dr. Felix Grandel who as early as 1935, conducted research into wheat germ and vitamin E, thus preparing the ground for highly effective natural skin care products that are well tolerated by the skin. His breakthrough came with the development of EPIGRAN, which has been superbly proving its effectiveness in skin care formulas for over 60 years. EPIGRAN is a multi-active concentrate made from wheat germ and plant-source enzymes.

In honor of EPIGRAN’s 60th birthday, DR. GRANDEL is intro-ducing ELEMENTS OF NATURE, a state-of-the-art line of  natural skin care products with a smooth texture and pleasant scent, designed to ensure best results and a feel-ing of well-being.

ELEMENTS OF NATURE from DR. GRANDEL provides a unique, natural skin care experience. Effectiveness com-bines with maximum skin tolerance and pure indulgence to leave skin feeling wonderfully pampered and well cared for. - The product line is ECO Control certified.

ELEMENTS OF  NATURE is free of

• preservatives
• parabens
• mineral oils
• petroleum components
• paraffins
• silicones
• synthetic fragrances
• colorants
• PEG emulsifiers.

The germ of a beautiful idea

ELEMENTS OF NATURE uses the nurturing power of wheat germ, which contains more essential elements than any other grain, plant or herb. EPIGRAN, an extract of the actives found in wheat germ and made in-house in DR. GRANDEL’s own manufacturing facilities and premises, has been valued for its firming and toning properties for six decades. Rich in secondary nutrients including vitamins (E & F), minerals (magnesium & calcium) and trace elements (zinc), the extract is an essential and all natural beautifying agent for healthy skin. The active ingredient concept using EPIGRAN is a recurring theme running through the entire product  series. This multi-active essence from wheat germ is at the heart of the series and combines in itself nature, tradition and effectiveness.

Trends come and go – EPIGRAN remains and occupies a permanent place in the natural cosmetics’ hall of fame. EPIGRAN’s all-round effectiveness, its excellent skin  tolerance and benefits have been fully documented in many independent studies and tests. This multi-active con-centrate, with instant effect, made from wheat germ and plant-source enzymes smoothes and tones the skin, refines its texture, reduces the depth of lines and delivers intense hydration. The ELEMENTS OF NATURE line of EPIGRAN-based natural products offers the right care for every skin type and condition. Drawing on decades of expertise, DR. GRANDEL fulfils every cosmetic need.

Only the best for natural beauty

In the selection of raw materials and active ingredients and during production, premium quality has top priority. The transparency in the supply and value chains plays an important role, because today’s consumers are increasingly concerned about the type and origin of raw materials and the manufacturing processes used, as well as demanding that companies be socially responsible. Dr. Grandel uses the company’s own locally produced EPIGRAN and wheat germ oil as well as basic and active ingredients from certified suppliers who undergo strict quality control.

Philosophy and responsibility

“Yes, it is possible to establish and operate a company whose success is not achieved at nature’s expense!” says Michael Grandel, CEO and son of the company’s founder. “For DR. GRANDEL, sustainable management throughout the entire value chain has always been a matter of course. As for the environment, we take a holistic approach to environmental management and are strong supporters of the ORO VERDE tropical rainforest foundation. Our social commitment is focused on our own employees, the co-operation with a local Sheltered Workshop and the sponsorship of the Action for World Solidarity (ASW). And there is last but not least our cultural commitment which benefits the Augsburg Ballet.

ELEMENTS OF NATURE offers expert natural skin care for all skin types and conditions. The new line features ten at home products and a special salon only product:

PURI SOFT

This gentle gel formula with mild cleansing agents from the world of nature purifies and refreshes, leaving the skin feel-ing naturally clean in a whole new way.

ANTI STRESS

This rich, nourishing cream with azulene and magnesium, specially designed to meet the needs of dry and sensitive skin, offers soothing comfort and balancing properties.  Provides moisture and deploys wheat germ oil and argan oil to promote softness and an even-looking
complexion.

REGENERATION

A firming face cream with vitamin E and bioflavones to improve the structure and elasticity of matures skin. Assists the natural regeneration process, protects against moisture loss and uses valuable wheat germ and argan oils to add vitality and a well cared for look to the skin.

ANTI AGE

A soft-textured cream with calcium and carotene to encourage cellular renewal, improve moisture retention and protect against skin aging due to environmental fac-tors. Provides visible smoothness, diminishes expression lines and gives skin a younger and more even appearance.

HYDRO SOFT

A smooth cream made with vitamin F and aloe vera to drench skin with intensive, long-lasting hydration. Relieves that tight and unpleasant feeling associated with having dry skin, smoothes rough skin areas and provides skin with soothing benefits.

DERMA PUR

This balancing, normalizing and refreshingly light formula with biotin and zinc works to reduce that annoying shine on combination and oily skin types. Soothes redness and clears blemishes, allowing the skin to look more refined and even.

EPIGRAN

EPIGRAN is the “star” that can be used in combination with all the skin care products in the ELEMENTS OF NATURE series. This classic active concentrate has proved its effectiveness in skin care products for over 60 years. Suitable for all skin types, EPIGRAN adds a fresh natural look, vitality and a youthful radiance to the skin. EPIGRAN is available in ampoules and – new! – also in a convenient dosage bottle with pipette dropper cap. Exclusively from DR. GRANDEL.

CONTOUR BALM

An intensive care formula for eyes and lips offering the smoothing and firming properties of EPIGRAN, carotene and lavender extract. Reduces the look of fine lines as well as signs of stress and fatigue. The skin around the eyes and lips appears noticeably a younger, fresher, and relaxed.

CREAM MASK

This mask with its creamy texture harnesses EPIGRAN and kaolin to give skin a beautiful smooth and even look in just a few minutes. A quick beautifier for all skin types, it pro-vides any skin with extra natural care and moisture.

BIOGRAN MASSAGE

This natural blend of high-quality wheat germ and argan oils is an excellent for both facial and body massage and well tolerated by the skin. Can also be used as a nourish-ing pack. Assists skin’s ability to naturally regenerate itself and retain moisture.

For professional use only:

ACTIVE LIQUID - EPIGRAN -

A special aqueous solution with EPIGRAN for use in combi-nation with FIRMING MASK POWDER and BASIC MASK POWDER. The masks thus prepared, enhance the smooth-ing and firming effect of the multi-active essence EPIGRAN, and the results are even more noticeable.


ELEMENTS OF NATURE from DR. GRANDEL will be avail-able at beauty salons and spas starting in April 2010.

For more information, please contact:
866-693-7006 (W), 888-266-0820 (SW), 260-444-2275 (MW), 888-845-1191 (SE), 877-374-4772 (NE), 800-561-3766 (Canada)